Achieving Fundraising Success
“No money, no mission. No mission, no need for money,” said Sister Generose Gervais, a Franciscan Sister of the Congregation of Our Lady of Lourdes, Rochester, Minnesota who died in 2016. It is a favorite quote of fundraisers because it encapsulates both fundraising’s essential role in nonprofit success as well as its reciprocal relationship with a nonprofit’s programs. Fundraising is the lifeblood of nonprofit organizations. Voluntary contributions from individuals, private foundations and corporations allow a nonprofit to conduct programs, hire staff, and achieve its mission. Some nonprofit leaders consider fundraising to be “begging” and avoid it whenever possible or they relegate it to a siloed department within the organization.